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Creator appsResearched from official sources
Analyze & learn

Metricool

Review social performance, plan and publish content, and prepare reports in a shared workspace.

The fit

Who is Metricool for?

Creators comparing social channels or preparing recurring performance reports.

The work it helps with

What you can use it for

  • Review performance across connected social channels.

  • Plan and publish content from a calendar.

  • Prepare reports with plan-dependent reporting tools.

The documented details

Capabilities, with the context

Plan boundaries and practical details from the original sources.

Plan access

Ongoing Free tier: one brand, up to 20 published posts per month and 30 days of analytics. LinkedIn and X are excluded.

Account capacity

Capacity is grouped by brand. Each brand can hold one profile per network; paid tiers add brand slots.

Planning and publishing

Planner and automatic publishing where supported. Some Instagram and TikTok formats need a notification and a final step in the native app.

Analytics and reporting

Connected-profile and advertising analytics, downloadable reports, campaign dashboards and reporting integrations. Free viewing and paid reporting have different limits.

Team approvals

Advanced and Custom include team/client access, roles and post approval. Starter does not include the same team controls.

Community management

Inbox for supported messages/comments, filters and saved replies. Confirm coverage for each required network and message type.

Competitors and listening

Competitor analytics compares supported public profiles and their available metrics. That is a different job from broad conversation listening.

Before you choose

Limitations to check

  • The free plan supports one brand; advanced collaboration, report templates and API access are gated.
  • Historical coverage varies across networks; report fidelity was not tested for this listing.
The cost structure

Pricing and free access

Paid subscriptions expand brand capacity and add collaboration, reporting and API features.

Check the official pricing and product pages for current amounts, regional availability and plan restrictions.

Compare your options

A closer look at the alternatives

Put it to work

Where Metricool fits in your workflow

A creator workflow

Plan, publish and review your posts

Keep approved ideas in a planning space, prepare the assets, choose one scheduler and review what happened after publication.

Start with
Approved post briefs, usable assets and access to your social accounts.
Work toward
A reviewed publishing queue and a later performance review.
  1. Keep briefs, asset links and review status in a content checklist.

  2. Prepare the visual assets and review text, rights and format.

  3. Upload the assets, check network support and approve your chosen publishing queue.

  4. Review available metrics after posts are live, keeping the date range and network limits visible.

Before you start. These are separate accounts and manual handoffs. Each scheduler supports its own networks and formats; analytics depth, approvals and exports depend on the plan. You choose dates and authorize publication.

How these tools work together

Manual handoff Use the approved brief as design input; transfer copy and asset links yourself.

Manual handoff Export usable assets and upload them to the scheduler; review its accepted formats.

Complementary tools Connect the social account separately for measurement. This does not claim a Buffer-to-Metricool data connection.

Complementary tools An optional separate reporting tool can support a review; first check whether your scheduler already covers the job.