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Creator appsResearched from official sources
Plan & publish

Hootsuite

Plan and publish content across connected social accounts, manage messages and review performance in one workspace.

The fit

Who is Hootsuite for?

Creators and social teams managing publishing, audience messages and reporting together.

The work it helps with

What you can use it for

  • Schedule posts from a shared content calendar.

  • Handle audience messages through a unified inbox.

  • Review social performance with plan-dependent analytics and reports.

The documented details

Capabilities, with the context

Plan boundaries and practical details from the original sources.

Plan access

Time-limited trial. Current self-serve plans are Standard, Professional and Advanced; Enterprise is custom.

Account capacity

Standard connects 10 social accounts; Professional and above list unlimited accounts. Seats are purchased per user.

Planning and publishing

Calendar planning, publishing, bulk scheduling and timing recommendations. Trial accounts have separate publishing limits.

Analytics and reporting

Post, account, paid-social and competitive reporting. Customization and export access depend on the plan.

Team approvals

Advanced adds content approvals, message assignment and team workflows.

Community management

Unified inbox with automation and routing available at higher tiers. Enterprise has additional customer-care options.

Competitors and listening

Social listening can track topics and brand conversations beyond your own accounts. Depth varies by product and plan.

Before you choose

Limitations to check

  • The free trial has posting limits and excludes bulk scheduling.
  • Approval workflows, advanced reporting and account capacity depend on the plan.
The cost structure

Pricing and free access

Standard, Professional and Advanced are paid per-user plans; Enterprise has custom terms.

Check the official pricing and product pages for current amounts, regional availability and plan restrictions.

Compare your options

A closer look at the alternatives

Put it to work

Where Hootsuite fits in your workflow

A creator workflow

Plan, publish and review your posts

Keep approved ideas in a planning space, prepare the assets, choose one scheduler and review what happened after publication.

Start with
Approved post briefs, usable assets and access to your social accounts.
Work toward
A reviewed publishing queue and a later performance review.
  1. Keep briefs, asset links and review status in a content checklist.

  2. Prepare the visual assets and review text, rights and format.

  3. Upload the assets, check network support and approve your chosen publishing queue.

  4. Review available metrics after posts are live, keeping the date range and network limits visible.

Before you start. These are separate accounts and manual handoffs. Each scheduler supports its own networks and formats; analytics depth, approvals and exports depend on the plan. You choose dates and authorize publication.

How these tools work together

Manual handoff Use the approved brief as design input; transfer copy and asset links yourself.

Manual handoff Export usable assets and upload them to the scheduler; review its accepted formats.

Complementary tools Connect the social account separately for measurement. This does not claim a Buffer-to-Metricool data connection.

Complementary tools An optional separate reporting tool can support a review; first check whether your scheduler already covers the job.