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Creator appsResearched from official sources
Plan & publish

Buffer

Organize ideas, plan a publishing queue and schedule posts across connected social channels.

The fit

Who is Buffer for?

Creators maintaining a regular posting schedule across several social profiles.

The work it helps with

What you can use it for

  • Collect ideas before turning them into posts.

  • Build and schedule a queue for connected channels.

  • Review post performance with plan-dependent analytics.

Before you choose

Limitations to check

  • The free plan limits connected channels and queued posts; advanced analytics require paid access.
  • Supported publishing formats and workflows differ across social networks.
The cost structure

Pricing and free access

Paid Essentials and Team subscriptions are billed per connected channel, monthly or annually.

Check the official pricing and product pages for current amounts, regional availability and plan restrictions.

Put it to work

Where Buffer fits in your workflow

A creator workflow

Plan, publish and review your posts

Keep approved ideas in a planning space, prepare the assets, choose one scheduler and review what happened after publication.

Start with
Approved post briefs, usable assets and access to your social accounts.
Work toward
A reviewed publishing queue and a later performance review.
  1. Keep briefs, asset links and review status in a content checklist.

  2. Prepare the visual assets and review text, rights and format.

  3. Upload the assets, check network support and approve your chosen publishing queue.

  4. Review available metrics after posts are live, keeping the date range and network limits visible.

Before you start. These are separate accounts and manual handoffs. Each scheduler supports its own networks and formats; analytics depth, approvals and exports depend on the plan. You choose dates and authorize publication.

How these tools work together

Manual handoff Use the approved brief as design input; transfer copy and asset links yourself.

Manual handoff Export usable assets and upload them to the scheduler; review its accepted formats.

Complementary tools Connect the social account separately for measurement. This does not claim a Buffer-to-Metricool data connection.

Complementary tools An optional separate reporting tool can support a review; first check whether your scheduler already covers the job.