Privacy Policy

Protecting Your personal information is mysocial’s priority. This privacy policy (the “Privacy Policy”) governs Your access and use of mysocial’s Site available at the following URL address: https://www.mysocial.io/ (the “Site”) and the services related to or offered on the mysocial platform (the “Platform”) which can be accessed by creators (the “Creators”) by executing an agreement with mysocial (hereinafter collectively, the “Services”), and governs collection and processing of Your data by mysocial, and any of its affiliates.

For the purposes of the Privacy Policy, unless otherwise noted, all references to “mysocial” will therefore include GoldenGlow AB, and their affiliates.

1. General Information

By using and accessing the Services, You either as an individual or a single entity (“You” or “Your” as applicable), hereby fully consent to all terms of the Privacy Policy.

The Services are not accessible to children under the age of thirteen. Therefore, by using and accessing the Services, You warrant that You are over the age of 13. If You are under 13 years of age, do not use or access the Services at any time or in any manner.

2. Data Collection

“Data” shall mean any information indicated by You voluntarily by using and/or accessing the Services which may include:

Use of the Site: when You use the Site, Data about Your computer hardware and software may be automatically collected by mysocial. This information can include: Your IP address, browser type, domain names, access times and referring Site addresses.

Registration and/or subscription to the Platform: when registering and/or subscribing to the Platform, You will transmit to mysocial Your name, phone number, geolocation, city, country, content category, gender and email address.

Log-in through social media: If You access or log-in to the Site and/or Platform through a social media or other service or connect the Site and/or Platform to a social media or other service, the information mysocial collects may also include Your user ID and/or user name associated with that social media service, any information or content You have permitted the social media service to share with mysocial, such as Your profile picture, email address or friends lists, and any information You have made public in connection with that social media service. When You access the Site and/or Platform through social media services or when You connect the Site and/or Platform to social media services, You are authorizing mysocial to collect, store, and use such information to perform the Services.

Social Media Data as described under Section 6 of the Privacy Policy.

Browser Extension Data as described under Section 7 of the Privacy Policy.

Data You transmit to mysocial through a connected AI assistant, as described under Section 9 of the Privacy Policy.

The Data shall not be public unless shared by You within Your mysocial account. Please keep in mind that if You directly disclose personally identifiable information or personally sensitive data through mysocial’s public message boards, this information may be collected and used by others. Such disclosure will be made under Your sole responsibility.

You may connect Your mysocial account to third party accounts. By connecting Your mysocial account to Your third party account, You acknowledge and agree that You are consenting to the continuous release of information about You to others (in accordance with Your privacy settings on those third party sites). If You do not want Your Data to be shared in this manner, do not use this feature. You may disconnect Your account from a third party account at any time. You can learn how to disconnect Your accounts from third-party Sites by visiting Your Account Information page.

The Site and/or the Platform may link to websites operated by third parties that mysocial does not control. This Privacy Policy applies solely to information collected by mysocial through the Site or Services and does not apply to these third party websites, any Data You choose to disclose to these third party websites will be made under Your sole liability. mysocial does not monitor, control, or endorse the Data collection or privacy practices of any third parties. mysocial encourages You to review the privacy statements of Sites You choose to link to from mysocial so that You can understand how those websites collect, use and share Your information.

mysocial is not responsible for the privacy statements or other content on websites outside of the Site and/or the Platform.

3. Use of the Data

mysocial collects and uses the Data to operate the Site and the Platform and to deliver the Services supplied upon registration to the Platform, that You have requested and, from time to time, to inform and/or propose to You other products or services available on the Platform. Furthermore, mysocial uses the Data to provide general statistics regarding the use of the Site and the Platform such as to determine what mysocial services are the most popular.

mysocial may also contact You via surveys to conduct research about Your opinion of current services or of potential new services that may be offered.

A substantial part of the Services consists of automated analysis of Your content, including analysis by artificial intelligence models operated by third parties. Section 8 describes what is analysed, by whom, and for what purpose.

mysocial is established in Sweden. Where Your Personal Information is processed, and by whom, is described in Section 11.

4. Transfer of the Data

In order for mysocial to suggest Creator’s profiles to other creators, the name, category, city, country, anonymous geolocation (location difference based on kilometers) and gender of all Creators registered on the Platform will automatically be displayed within the Platform upon creation of a Creator mysocial account.

mysocial may, from time to time, contact You on behalf of external business partners about a particular offering that may be of interest to You. In those cases, the Data (e-mail, name, city, country, telephone number) will only be transferred to the third party, including without limitation certain information received from Your social media platform login, upon Your prior authorisation.

mysocial may also share the Data with trusted partners to help perform statistical analysis, send You email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using Your personal information except to provide these services to mysocial, and they are required to maintain the strict confidentiality of the Data.

mysocial may disclose the Data, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on mysocial or the Site; (b) protect and defend the rights or property of mysocial; (c) act under exigent circumstances to protect the personal safety of users of mysocial, or the public and (d) as necessary to perform the services requested by You.

Other than set forth herein, mysocial does not sell, rent or lease the Data to third parties.

5. Use of Cookies/Targeted Advertising

mysocial or third parties authorized by mysocial (such as advertisers and analytics companies), may use tracking technology such as “cookies” to help personalize Your online experience. A cookie is a text file that is placed on Your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to Your computer. Cookies are uniquely assigned to You, and can only be read by a web server in the domain that issued the cookie to You. For more information about cookies, please visit: https://www.allaboutcookies.org

You have the ability to accept or decline cookies by indicating Your choice in the cookie banner displayed when connecting to the Site and/or the Platform. If You choose to decline cookies, You may not be able to fully experience the interactive features of the mysocial services or websites You visit.

You can choose to limit Behavioral Advertising on the Site by clicking https://www.aboutads.info/choices/ and opting-out of cookies placed by those vendors listed. After You opt-out, You will still see advertisements but the advertising may not be as relevant to Your interests. If You change Your computer, change Your browser, or delete Your cookies, You will need to renew Your opt-out.

6. Social Media Data

6.1. YouTube Data

As a Creator, You acknowledge and agree that the mysocial uses YouTube’s API to collect and store all information and data available within Your YouTube account including, without limitation, the title of Your YouTube channels, their date and country of creation, images and description, number of views, number of videos, number of comments, number of subscribers, audience demographics, audience view retention, (“YouTube Data”). Therefore, by using the Platform, You notably agree to be bound to the Google Privacy Policy available at the following URL address: https://www.google.com/policies/privacy.

The YouTube Data is collected to (i) confirm Your subscription to the Platform and to (ii) compute statistics regarding Your mysocial activity. Your YouTube Data is stored in mysocial’s servers and shared with mysocial’s privileged partners for statistical purposes.

You can revoke at any time mysocial’s access to Your YouTube Data via the Google security settings page available at the following URL address: https://security.google.com/settings/security/permissions.

6.2. Instagram Data

As a Creator, You acknowledge and agree that mysocial collects and stores all information and data available within Your Instagram account including, without limitation, the title of Your Instagram channels, their date and country of creation, images, videos and description including Your stories, number of views, number of pictures, number of comments, number of subscribers, audience demographics (“Instagram Data”).

The Instagram Data is collected to (i) confirm Your subscription to the Platform and to (ii) compute statistics regarding Your mysocial activity. Your Instagram Data is stored in mysocial’s servers and shared with mysocial’s privileged partners for statistical purposes.

You can revoke at any time mysocial’s access to Your Instagram Data by sending an email to mysocial at: support@mysocial.io.

6.3. TikTok Data

As a Creator, You acknowledge and agree that mysocial collects and stores all information and data available within Your TikTok account including, without limitation, the username of Your TikTok channels, their date and country of creation, the total amount of followers, their bio, their link in bio, videos, images and description including, number of views, number of comments, number of shares, number of likes and audience demographics (“TikTok Data”).

The TikTok Data is collected to (i) confirm Your subscription to the Platform and to (ii) compute statistics regarding Your mysocial activity. Your TikTok Data is stored in mysocial’s servers and shared with mysocial’s privileged partners for statistical purposes.

You can revoke at any time mysocial’s access to Your TikTok Data by disconnecting the channel in Your mysocial settings or by sending an email to mysocial at: support@mysocial.io.

6.4. Threads Data

As a Creator, You may connect a Threads account. mysocial requests the permissions threads_basic, threads_read_replies and threads_manage_insights, and collects and stores the information those permissions return, including: Your username and profile details, Your posts and their text, images, videos, carousels, quoted and reposted content, alt text and attached links, the date of each post, and the number of views, likes, replies, shares, reposts and quotes (“Threads Data”).

Threads reports follower demographics, and mysocial stores them: aggregate country, city, age and gender breakdowns of Your followers. Threads reports no saves and no skip rate, so mysocial holds neither for this platform.

Replies to Your Threads posts are collected as described in Section 6.6.

You can revoke at any time mysocial’s access to Your Threads Data by disconnecting the channel in Your mysocial settings, or through Your Threads account settings.

6.5. LinkedIn Data

You connect a LinkedIn profile or Company Page by authorising mysocial through LinkedIn. Doing so grants the permissions r_basicprofile, r_1st_connections_size, r_member_postAnalytics and r_member_profileAnalytics; for a Company Page You administer, also r_organization_social, r_organization_social_feed, r_organization_followers and rw_organization_admin. These permissions allow mysocial to read; mysocial does not publish to LinkedIn on Your behalf.

The LinkedIn Data mysocial collects and stores includes: Your name, headline, summary, profile image, location, follower and connection counts, verification status, current company and job title; for a Company Page, its tagline, description, logo, employee count, industries, website and headquarters address; and Your posts with their text, images, videos and the number of views, likes, comments and reposts.

Company Pages. Where You authorise a Company Page, everything above comes from LinkedIn’s own interface: the post catalogue, per-post impressions and reaction breakdowns, and the aggregate follower demographics LinkedIn publishes — seniority, job function, industry, company size, country, market area and employee association.

Personal profiles. LinkedIn does not make a member’s own posts available to applications. Where You authorise a personal LinkedIn profile, mysocial therefore obtains Your profile details and Your post content from a third-party data provider that collects publicly visible LinkedIn content, rather than from LinkedIn’s API. Per-post analytics, where Your authorisation makes them available, come from LinkedIn itself. The provider is listed in Section 8. A personal LinkedIn profile provides no follower demographics, and mysocial holds none for it.

Comments on Your LinkedIn posts are not collected.

You can revoke at any time mysocial’s access to Your LinkedIn Data by disconnecting the channel in Your mysocial settings, and in Your LinkedIn account settings.

6.6. Comments and Replies Written by Other People

Where a platform makes them available, mysocial collects the comments and replies that other people leave on Your posts. For each such comment mysocial stores the text of the comment, the commenter’s display name or handle, the commenter’s identifier on that platform, the number of likes and replies it received, whether it is a reply, and when it was written. Those people are not mysocial users and have no relationship with mysocial; they are third parties whose personal data mysocial processes in order to provide the Services to You.

Comment text is analysed by artificial intelligence models as described in Section 8, in order to identify what Your audience is asking for. The analysis mysocial retains is a summary of that need; it is derived from the comment text, which is also retained.

Collection differs by platform, and at the date of this Privacy Policy:

• Threads — replies and nested replies to Your posts are collected through the Threads API.
• TikTok — comments and their replies are collected through a third-party data provider.
• YouTube — comments and their replies are collected through the YouTube API.
• Instagram — mysocial requests the instagram_manage_comments permission when You connect an Instagram account, and the ability to collect Instagram comments is built into the Services. That collection is not currently operating. The permission is subject to review by Meta which mysocial has not completed, and the feature is disabled. If it is enabled in the future, it will apply only to accounts whose holder has granted that permission.
• LinkedIn — comments are not collected.

If You are not a mysocial Creator and a comment You wrote has been collected because You commented on a Creator’s post, You may exercise the rights described in Section 12 by contacting mysocial at support@mysocial.io.

6.7. Copies of Your Media

mysocial does not only store links to Your content. For Instagram, Threads, TikTok and LinkedIn, mysocial downloads and retains a private copy of the original video file of Your posts, together with copies of post images and carousel slides, in mysocial’s own cloud storage. Video files above 512 megabytes are not copied. For YouTube, mysocial retains only the thumbnail image; the video itself is never copied.

This copy exists because the addresses at which platforms serve media expire, and because the Services re-analyse Your content over time. It is retained even when the analysis derived from it is regenerated, and it is deleted when the underlying post is deleted from the platform, or when You exercise Your rights under Section 12.

Alongside each copy mysocial stores text derived from it by automated analysis, which may include a transcript of the speech in a video, text appearing on screen, a description of the scene, and a summary of what the media shows.

Bulk copying of Your existing back catalogue begins when You subscribe to a paid plan. On the free plan the analysis pipeline described in this Section and in Section 8 does not run.

7. Browser Extension Data

mysocial offers a browser extension for Chrome and other Chromium-based browsers (the “Extension”), which lets You save a post You are looking at on a supported social platform into Your own mysocial idea library. The Extension is an optional part of the Services and this Section describes everything it handles.

The Extension adds a save button to posts on supported social platforms. Nothing is read until You click that button on a specific post. The Extension does not collect Your feed, Your browsing history, Your search history, the pages You visit, or any other person’s profile, and it contains no advertising or third-party analytics.

When You click save, the Extension handles:

Post link: the web address of the post You chose to save, which is then opened in mysocial so the Platform can import that post. Because a supported platform may not expose a post’s address anywhere in the page, the Extension may use the platform’s own “Copy link to post” function and read the resulting link from Your clipboard. This happens only in direct response to Your click, and only the link that click produced is read — no other clipboard content is accessed at any time.

Session information: Your existing mysocial session cookie, read only on mysocial.io addresses, and only to confirm on the Extension’s setup page that You are signed in and to show which workspace Your saves will land in. It is read per request and discarded; the Extension never stores it and never transmits it anywhere other than mysocial. No cookies from any other website are read.

Local settings: Your chosen mysocial environment address and local interface state, stored in the browser’s own extension storage. No browsing data is stored.

The content of a post You save is retrieved and processed by mysocial’s servers, not by the Extension, and is then held in Your idea library under this Privacy Policy in the same way as any other Data You submit to the Platform.

mysocial’s use of information received from the Extension adheres to the Chrome Web Store User Data Policy, including the Limited Use requirements. In particular, the information described in this Section is used solely to provide and improve the saving feature described above, is not sold to third parties, is not used or transferred for any purpose unrelated to that feature, and is not used for creditworthiness or lending purposes.

You may remove the Extension at any time from Your browser’s extensions page, which ends all of the above immediately. Signing out of mysocial in that browser also stops the Extension from saving. Ideas already saved to Your account remain in Your idea library and are subject to Your rights under Section 12.

8. Automated Analysis and Artificial Intelligence

The Services work by analysing Your content automatically. This Section describes what leaves mysocial’s own systems in order for that to happen.

What is analysed. The captions and text of Your posts; transcripts of Your videos; images from Your posts and frames taken from Your videos; documents and links You import; and the text of comments left on Your posts by other people, together with the post they were left on.

Who analyses it. mysocial uses the following processors. Each receives only what is needed for its function, is bound by its agreement with mysocial to use it solely to provide that function, and is not permitted to use it for its own purposes.

Where the Services offer research beyond Your own channels, the search terms and page addresses involved are sent to the search and retrieval providers above.

Automated decisions. The analysis produces rankings, scores, topic groupings and suggestions. These are informational: they do not restrict Your access to the Services, and no legal or similarly significant decision about You is made by automated means.

Accuracy. Model-generated descriptions of You, Your audience or Your content are inferences, not statements of fact, and may be wrong. You may correct or delete them under Section 12.

9. Connected AI Assistants

mysocial can be connected to an AI assistant You already use, such as ChatGPT or Claude, so that the assistant can work with Your mysocial data on Your instruction. This is optional and takes effect only if You connect one.

When You do, mysocial receives and records, for each request the assistant makes on Your behalf: which mysocial operations it called, when, whether they succeeded, how long they took, how much they returned, and which assistant made them.

mysocial also records a one-sentence description of what You asked the assistant to do. That description is written by the assistant, not by You — it is the assistant’s paraphrase of Your request, and it is not a copy of Your conversation. mysocial does not receive Your conversation with the assistant, and the assistant’s provider decides what it sends; mysocial receives nothing beyond what is described here.

That description is used only to understand which kinds of request the Services serve well and which they serve badly. It is retained for 90 days and then permanently deleted, after which mysocial keeps only a general category (for example, “asked what to post”) and a value that cannot be read back into the original sentence. It is never used for advertising, is never sold, and is not sent to any of the processors listed in Section 8.

You can disconnect an assistant at any time in Your mysocial settings, which stops all of the above.

10. Public Content About Other People

To let Creators see what is working in their field, mysocial collects and stores publicly available content published by creators and organisations who are not mysocial users. This includes their public profile details, their public posts and the images in them, and engagement counts, held in a shared corpus available to Creators of the Services.

mysocial processes this on the basis of its legitimate interest in providing a market-research capability, and limits it to content the publisher has made public. If You are the subject of such content and want it removed, contact mysocial at support@mysocial.io and mysocial will remove it.

11. Security and storage of the Data

mysocial secures the Data from unauthorized access, use or disclosure by unauthorized third parties and ensures that will take all appropriate measures to limit the risk that it may be lost, damaged or misused.

Where the Data is processed. mysocial is established in Sweden and operates the Services on cloud infrastructure provided by Google. Some of the processors listed in Section 8 process data outside the European Economic Area, including in the United States. Where that happens, the transfer is made under the safeguards permitted by applicable data protection law, including the European Commission’s standard contractual clauses.

How long the Data is kept. The Data is kept only as long as necessary for the purposes set out above. In particular:

• Copies of Your media, and the analysis derived from them, are kept for as long as the underlying post exists on the platform and Your account is open, as described in Section 6.7.
• The description of a request made through a connected AI assistant is deleted after 90 days, as described in Section 9.
• When You close Your account or ask for Your Data to be deleted under Section 12, it is deleted.

After those points, Data is kept only where mysocial is required to keep it, or in a form from which You can no longer be identified. Once such period is expired, the Data is destroyed.

12. Your rights

You are entitled to access, correct and ask for Your Data to be deleted by requesting to do so via Your Personal settings and Account Information or by sending a letter to the following address: GoldenGlow AB. - Anckargripsgatan 3, Malmö 211 19, Sweden

You can also opt-out of receiving announcements of certain information by following the unsubscribe instructions provided in the promotional e-mail You receive, by choosing Your preferred settings at the following or by sending us an email to : support@mysocial.io.

At this time mysocial does not respond to browser ‘Do Not Track’ signals, as mysocial awaits the work of interested stakeholders and others to develop standards for how such signals should be interpreted.