Outliers

Find the viral videos in your niche

Mysocial Outliers finds the posts in your niche that beat their creator’s usual numbers, on YouTube, TikTok, Instagram, X and Threads. Each one shows its multiple: 175× means a video got 175 times the median views of that creator’s recent posts.

Included from Creator Memory, $49/month · Five platforms · Works with Claude and ChatGPT

MoSidd’s last 25 YouTube videos, Sep 2022 to Aug 2026, views on a straight scale. 175,654 ÷ 1,000 = 175×.

I Made Vox-Style Motion Graphics Using Only Claude Code & Remotion

MoSidd

175K views in 3 months

Ask Claude or ChatGPT

Which ai motion design outliers should I remake?

From a topic to your next post

Search any topic

Type what you make content about. Mysocial searches TikTok, Instagram, YouTube, X and Threads, and the posts that beat their creator’s usual numbers stream in.

See how far each post broke out

Sort by Best outliers and the feed reorders by each post’s multiple: how far it beat the median of its creator’s recent posts, and of the topic on that platform.

Save the ones worth making

Save a post as an idea. Mysocial imports it into Ideas, transcribes the video and pulls its top comments, ready to remake with your AI.

Track the creators you study

Paste a creator’s profile link from YouTube, TikTok, Instagram or LinkedIn. Their back catalogue comes in, and each new post is measured against their own usual.

The outlier card

What every outlier tells you

Every post in the feed is a real post, measured the same way. Here is one from the founder’s research, labelled.

  • The post Platform, age and length, linked to the original.
  • Views in its lifetime The strongest number, framed by the post’s age.

How I Coded ANOTHER Profitable App SOLO (step by step / from scratch / with AI)

Edmund Yong

1.45M views in 1 year

  • Its caption and creator Open the creator to see everything Mysocial holds on them.
  • Save or skip Save it to Ideas, or hide it and tune your feed.
  • Against the creator Views ÷ the median of their recent posts.
  • Against the topic Views ÷ the median for this topic on this platform.
  • Fit with your content How close it sits to what already works for you.

Fit comes from your own Content Memory, so it differs for every account.

The idea

What is an outlier video?

A post that got far more views than its creator usually gets. Mysocial divides its views by the median of the creator’s recent posts.

AI Motion Graphics Tutorial, ChatCut  on YouTube

632,233 views ÷ 2,100 their usual = 301×

ChatCut on YouTube
Why not just count views?
  • Big number, ordinary day 1.2×

    Willjum
  • Smaller number, real breakout 50×

    Adrien Ninet

Measured on ViewsLikes on ThreadsReactions on LinkedIn

Platforms

Outliers on every platform you post to

One search covers five platforms. LinkedIn comes in through the creators you track.

YouTube outliers

Videos that beat their channel’s median views, from long tutorials to Shorts. YouTube search returns views, so every YouTube card is judged on them.

AI Motion Graphics Tutorial

ChatCut

632K views in 5 months

Viral TikTok videos in your niche

TikTok search returns views, likes, comments, shares and saves, so you see how far a video broke out and what people did with it.

Stuck on content ideas for your business? Take that business card out & about #smallbusinessuk #startupbusiness #stickertrend #startingabusiness #marketingtips

Marketing Handled

672K views in 2 months

33K likes · 69 comments · 3,693 shares · 10.4K saves · 914 downloads

Viral Instagram Reels

Instagram search runs on hashtags, so a short, common topic finds more. Reels are judged on views where Instagram reports them, otherwise on likes.

Look here… Nobody wants to talk about bloating. Fiber One made an ad about it that looks like a pregnancy announcement, complete with Michael Bolton singing a love ballad to the guy’s stomach. The product didn’t change, only what they pointed the camera at. It never tells you to eat more fiber, it just makes the problem impossible to look away from. You can’t sell an embarrassing category straight, because nobody wants to be seen paying attention. Make it absurd and people watch anyway. The takeaway isn’t fiber. It’s that the part of your product customers feel awkward about is usually the most memorable thing you own. All credit to Saatchi & Saatchi New York for the campaign. Would a commercial this bizarre make you remember the brand? Follow @brandpilot.inc for more brand moves that change the game. #marketing #advertising #branding #ads

Brandpilot | Business & Marketing

20.8K views in 1 month

768 likes · 2 comments · 559 shares

Viral LinkedIn posts from creators you track

LinkedIn can’t be searched by topic. Paste a person’s or company’s LinkedIn link to track them, and their posts are measured by reactions against their own usual.

X posts are judged on views and Threads posts on likes. Both come in through topic search.

Guide

How to find viral videos in your niche

  1. Name the topic you make content about

    Use the words your audience uses, short and specific: “ai motion design”, not “design”.

  2. Search every platform at once

    The same idea often breaks out on one platform first. Mysocial searches five in one go.

  3. Judge each post against its own creator

    Ignore raw view counts. Look for the multiple: a post at 10× or more did something its creator’s other posts didn’t.

  4. Save the ones you could make your own

    Keep the structure, change the substance. Save it to Ideas and ask your AI to remake it in your voice.

Works with your AI

Ask Claude or ChatGPT about your outliers

Connect Mysocial to Claude or ChatGPT and your outliers come with you. Your AI can browse and search them, open any post and the creator behind it, and save ideas. Copy a prompt to start.

  • Show me the best outliers in my topics from the last 30 days and tell me what they have in common.

  • Find outliers about my main topic that fit my channel, then save the two I should remake as ideas.

  • Which of the creators I track posted something this week that beat their usual?

  • Open my top saved outlier and explain why it beat its creator’s usual views.

Your AI reads the outliers your searches found. New topic searches start in Mysocial. How the Mysocial MCP works

Good to know

Included from Creator Memory

Outliers is part of every paid plan. Each month a plan includes topic searches, deep researches that expand a topic into angles, and a number of creators you can track.

Compare plans

PlanTopic searches a monthDeep researches a monthCreators tracked
Creator Memory $49 /month204 up to 5 angles3
Creator System $149 /month6015 up to 8 angles10
Authority Intelligence $349 /month20050 up to 12 angles30
  • Searching a topic you already follow opens it again without using a search.
  • Saving a post to Ideas transcribes the video, using your plan’s processing allowance.
  • Tracked creators are re-checked on their own posting rhythm: as often as every 48 hours on Creator Memory and every 6 hours on the team plans.

Questions about Outliers

What is an outlier on social media?

A post that performed far above its creator’s usual. Mysocial measures it as a multiple: the post’s views divided by the median views of that creator’s recent posts. A 20× outlier got twenty times what that creator usually gets.

How does Mysocial calculate the multiple?

For a creator found in a search, Mysocial takes their most recent posts (about 25) and uses the median, so one huge post doesn’t skew it. For a creator you track, it uses the median of their posts in the 90 days before each post, in the same format. A second number compares the post with every post found for the same topic on the same platform.

Which platforms does Outliers search?

Topic search covers TikTok, Instagram, YouTube, X and Threads. LinkedIn is covered through tracked creators: paste a person’s or company’s LinkedIn link. You can also track creators on YouTube, TikTok and Instagram.

Can I find viral LinkedIn posts?

Yes, from the LinkedIn creators you track. LinkedIn has no topic search, so paste the profile link of each person or company you want to follow. Their posts are measured by reactions against their own usual.

Is this a trending feed?

No. Outliers measures how far each post beat its creator’s usual. The numbers are taken when a post is found, and searches return older posts that still outperform as well as new ones. Filter by Posted to see only recent posts.

What happens when I save an outlier?

It goes to Ideas. Mysocial imports the post, transcribes the video and pulls its top comments, so you or your AI can work out what made it land and remake it in your own voice.

Can I use Outliers from Claude or ChatGPT?

Yes. With the Mysocial MCP connected, your AI can browse and search the outliers your searches found, open a post and its creator, read the creators you track and save ideas. Starting a new topic search happens in Mysocial.

Is Outliers free?

Outliers is included from Creator Memory ($49 a month), with 20 topic searches, 4 deep researches and 3 tracked creators a month. Larger plans include more. The free plan doesn’t include Outliers.

Find what is already working in your niche

Search a topic and see the posts that beat their creator’s usual, then save the ones worth making.