Free YouTube Media Kit Template and Filled Example

Download a free, editable YouTube media kit with a filled example below. The one-page format helps a brand answer three practical questions: who watches your channel, what performance evidence supports the proposal, and what can it book?

You can use the file for a first pitch, adapt it to a campaign brief, or use it as a checklist before building a shareable Mysocial media kit.

Download the template

• Download the editable YouTube media kit — DOCX.
• Download the fictional filled example — DOCX.

Open either file in Word, or upload it to Google Drive and open it with Google Docs. Save a personal copy before editing. The template is ordinary editable text and a table, with no macros or signup gate. Export a PDF after checking your finished layout if the brand wants an attachment.

The sample channel and every sample number are fictional. They demonstrate how to label information, not the results a creator should expect. Remove the sample contact and replace every bracketed field before sending your kit.

What belongs on the first page

Keep the first page focused on the current pitch. A desk-setup brand needs to see your relevant tutorials sooner than a complete history of every video you have published.

For the broader structure behind a creator portfolio, use our media-kit guide. This template concentrates on the YouTube performance block that is easy to get wrong.

Fill in your performance without mixing the numbers

Start in YouTube Analytics. Choose the report and date range that answer the brand’s question, then save the export you used. YouTube’s Advanced mode guide explains filtering and report exports.

Give every figure enough context to be reproduced:

1. Metric: copy the name from your report, such as views or engaged views. Do not silently substitute one for another.
2. Format: long-form, Shorts or livestreams. Give each its own row when it matters to the offer.
3. Window: distinguish a channel total during a calendar period from the first seven days of each upload.
4. Sample: state how many videos are included and their publication-date range.
5. Exclusions: disclose paid promotion or other exclusions that materially affect the comparison.

YouTube’s view definitions and reporting surfaces can change. Preserve the export date and exact metric label instead of combining figures collected under different definitions into an unexplained “average views” number.

The filled example, explained

Our fictional Desk Workshop channel makes desk-setup tutorials for remote workers. Its sample kit shows 18,000 subscribers at a stated snapshot date, six long-form videos and nine Shorts in the upload cohort. Both format summaries use the first seven days after each upload, and every included upload has reached that age.

Imagine the six long-form view counts were:

18,400 · 19,200 · 20,600 · 22,200 · 25,700 · 64,000

The median is 21,400: the average of the middle two values, 20,600 and 22,200. The mean is approximately 28,350. One large video pulls the mean upward, so the median gives useful additional context about a typical upload in this particular sample.

Neither figure guarantees future delivery. Do not delete the successful video to make the table look tidier; describe the method and preserve the source list. If you only have two relevant uploads, show both results and say the sample is two.

The example keeps Shorts median engaged views in a different row. That row is useful for a Shorts offer; it should not be substituted into the expected reach of a long-form integration.

Describe the audience you can substantiate

YouTube’s Audience reports include audience information, but some demographic and geographic data may be limited. If a report does not give you a figure, leave it out or mark it unavailable.

Also preserve the denominator. “46% of watch time came from the United States” is different from “46% of subscribers live in the United States.” The sample labels geography by watch time for that reason. Avoid implying that a country breakdown proves purchasing intent or purchasing power.

Use one sentence to connect the evidence to the brief. For example: “My tutorials help remote workers choose and set up compact desk equipment.” That explains a product fit without inventing a customer survey.

Turn the kit into a specific offer

Replace “open to collaborations” with a format a brand can assess: one product demonstration inside a relevant tutorial, its approximate length and the proposed link placement. Ask for the target audience, campaign objective and preferred publishing window.

Treat usage rights, paid amplification, exclusivity, revisions and timing as items to agree in the brief. A generic kit does not settle those terms. State a price only when the scope beside it makes clear what it covers; for more context, see what to consider when pricing a brand deal.

After filling the template, choose a relevant company through your own research or the YouTube sponsorship-platform comparison. Send the kit to support a tailored idea, rather than making the attachment do all the explaining.

Keep a shareable version in Mysocial

A DOCX is useful for a campaign-specific pitch. Mysocial gives you a public media-kit link connected to your creator profile, so you can share your portfolio and supported channel information from one place. Review the information visible in your own kit before sharing it; this downloadable template does not automatically import into Mysocial.

Create your account, connect your YouTube channel and check your public preview through the Mysocial media-kit workflow. Keep any custom first-seven-day analysis in your supporting document if it is not part of your public kit.

Browse the creator monetization hub when you are ready to turn the finished kit into a shortlist and a pitch.