
Best Time to Post on YouTube: Day-by-Day Guide
The best time to post on YouTube for every day of the week, for long-form videos and Shorts, from a study of 1.8M videos. Plus how to find your own best time.
Quick answers
YouTube has two kinds of verification. Phone verification is open to every channel: confirm a code sent by text or voice call in YouTube Studio, and it unlocks longer videos, custom thumbnails and live streaming. The verification badge (the checkmark) needs 100,000 subscribers, 2-step verification on your Google account and a complete profile; you apply in YouTube Studio under Settings → Channel → Verified badge.
You need 100,000 subscribers to apply for the verification badge. Your Google account also needs 2-step verification, and the channel needs a banner, profile picture, description and at least one public video. Below 100,000, YouTube may verify channels that are well known outside YouTube on its own, but you cannot apply.
Phone verification unlocks intermediate features: videos longer than 15 minutes, live streaming on a computer, custom thumbnails and podcasts. Advanced features, such as clickable links in descriptions, pinned comments, chapters and Content ID appeals, need channel history or an ID or video check on top.
No. Phone (account) verification unlocks features and shows no badge. The verification badge is the checkmark next to your channel name that marks it as the official channel. The badge unlocks no extra features.
Verify your phone first. Then YouTube grants advanced features once your channel has enough history (uploads, activity and account age), or sooner if you complete ID or video verification where YouTube offers it. There is no fixed waiting period.
YouTube has two kinds of verification, and most creators mix them up. Phone verification is open to every channel, takes a couple of minutes and unlocks features like custom thumbnails and longer videos. The verification badge is the checkmark next to your channel name, and it needs 100,000 subscribers. This guide covers both, step by step, from YouTube’s own help pages.
| You want | What you need | Where |
|---|---|---|
| Custom thumbnails, videos over 15 minutes, live streaming | Phone verification (anyone) | YouTube Studio → Settings → Channel → Feature eligibility |
| Clickable links, pinned comments, chapters, Content ID appeals | Advanced features: channel history, or ID or video verification | Same panel, after phone verification |
| The checkmark badge | 100,000 subscribers, 2-step verification, complete profile | YouTube Studio → Settings → Channel → Verified badge |
Jump to phone verification, advanced features or the badge.
Before you start, know which verification you need. They solve different problems.
Account Verification vs. Channel Verification
Account Verification
Available to every channel
Confirm a code by text or voice call
Unlocks features: longer videos, custom thumbnails, live streaming
No visible badge on your channel
Channel Verification (Badge)
Requires 100,000 subscribers
YouTube reviews that the channel is authentic
Visible checkmark next to your channel name
Does not unlock extra features
Start with phone verification. It takes a couple of minutes and unlocks the features you need to publish properly. The badge is a milestone to work toward as you grow.
Phone verification is free, takes a couple of minutes, and is worth doing on day one. YouTube’s phone verification guide covers the details.
Step 01
In YouTube Studio → Settings → Channel → Feature eligibility, find Intermediate features and click Verify phone number.
Step 02
Verify as the channel owner. For a Brand Account, the owner or a manager can verify.
Step 03
Pick your country and how you want the code: text message or voice call.
Step 04
Type the code YouTube sends you and submit it. Intermediate features unlock straight away; check the panel to confirm.
YouTube groups features into three tiers (official list). Your own access is shown under Feature eligibility in Studio.
Features Unlocked by Verification
Videos over 15 minutes
For tutorials, vlogs and other long-form videos.
Intermediate
Custom thumbnails
Upload your own thumbnail instead of a frame YouTube picks.
Intermediate
Live streaming
Go live from a computer. Mobile live has its own rules.
Intermediate
Clickable links in descriptions
Link to your website, store or media kit from long-form videos.
Advanced
Pin comments & chapters
Pin your own comment and add chapters, plus higher daily upload limits.
Advanced
Content ID appeals
Appeal Content ID claims on your videos.
Advanced
Advanced features need phone verification first. Then YouTube grants them in one of three ways (official guide):
Only the primary channel owner can verify identity. Community Guidelines strikes can delay or restrict access, so check the panel before you promise a sponsor a pinned comment or a link in the description.
The verification badge is the checkmark next to your channel name. It tells viewers this is the official channel of the creator or brand. Requirements come from YouTube’s badge guide.
100,000 subscribers
You can’t apply below it. YouTube may verify smaller channels that are well known outside YouTube on its own, but you can’t request that.
2-step verification on
Your Google account must have 2-step verification turned on before the Apply button appears.
Banner, picture, description, a public video
The channel must be public, active and have content.
The real creator, brand or entity
YouTube reviews the channel after you apply and may look at things like channel age or ask for documents.
Sign in to YouTube Studio on a computer and go to Settings → Channel → Verified badge → Apply. If the Verified badge tab is missing, the channel hasn’t reached 100,000 subscribers yet. If you’ve only just crossed it, give it a few days to update. If 2-step verification or your profile is incomplete, Studio shows you what to fix before Apply appears.
What the badge doesn't give you
More views or subscribers — the badge doesn't change how YouTube recommends your videos
Extra features — thumbnails, live streaming and links come from phone and advanced verification, not the badge
Monetization — the YouTube Partner Program has its own requirements, separate from the badge
Brand deals on their own — sponsors still look at your views, audience and past work
Protection from strikes — verified channels follow the same Community Guidelines as everyone else
What the badge gives you
Official identity — viewers can tell your channel apart from copies and fan accounts with similar names
A clear signal to brands — it shows a sponsor they are talking to the real channel
The road to 100,000 subscribers is a content problem, not a verification problem: consistent uploads, strong thumbnails and videos people watch to the end. To see which of your own uploads already do that, connect YouTube to ChatGPT and ask which videos beat your channel average and what their titles did differently.
A media kit shows brands your real numbers long before the badge. For the full growth playbook, see how to grow on YouTube. To land sponsors at any size, read how to find YouTube sponsors.
Explore more YouTube growth strategies in the Social Media Growth & Algorithms hub.
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