Meet your smart
influencer manager.
Welcome back to the next lecture in our series on content creation. Today, we're diving into the world of presenter-led videos—those engaging, informative, and sometimes entertaining videos where a person (the presenter) is the star of the show. Whether you're reviewing the latest tech, explaining complex concepts, or jumping on trending topics, presenter-led videos can be a powerful tool in your content arsenal.
In this blog post, we'll explore what presenter-led videos are, examine real-world examples across various niches, and provide actionable tips to help you create compelling presenter-led videos. We'll also cover how you can monetize these videos effectively. So, let's get started!
Presenter-led videos are a type of content where a person, usually the creator, is the focal point. These videos can serve multiple purposes, such as:
The niche you choose—be it tech reviews, makeup tutorials, or news commentary—will dictate the style and approach of your presenter-led videos. The primary purpose of these videos is to inform and entertain your audience, often simultaneously.
To give you a better understanding, let's look at some successful examples across different niches.
Marcus Brownlee, also known as MKBHD, is a tech reviewer who started in his bedroom and has grown to become one of the most influential voices in tech. Here's why his videos work:
Philip DeFranco is a news commentator who discusses trending topics, often with a humorous twist.
Joe Rogan's podcast, "The Joe Rogan Experience," is a fantastic example of long-form presenter-led content.
MrWhosetheBoss is another tech reviewer known for his slick, fast-paced videos.
Understanding your audience is crucial. Are they tech enthusiasts, makeup lovers, or news junkies? Tailor your content to their interests and needs.
While you don't need a Hollywood budget, investing in good lighting, a decent camera, and a good microphone can make a significant difference.
Outline your video before you start filming. This will help you stay on track and ensure you cover all essential points.
Encourage viewers to comment, like, and subscribe. Respond to their comments to build a community around your content.
Cutting to B-roll footage or adding text overlays can make your video more dynamic and engaging.
Authenticity is key. Be yourself and let your personality shine through. Your audience will appreciate the genuine connection.
Include affiliate links in your video descriptions. For example, if you're reviewing a product, link to it on Amazon. You'll earn a small commission for every purchase made through your link.
Brands may pay you to review their products or feature them in your videos. Ensure that these collaborations align with your niche and audience.
If your videos get enough views, you can earn money through YouTube's ad revenue program.
Use your videos to drive traffic to your website, where you can sell products or services. Collect email addresses to send newsletters and promotions.
Ideally, your videos should be as long as they need to be to cover the topic thoroughly but not so long that they lose the viewer's interest. A general guideline is 5-15 minutes for most topics.
Consistency is more important than frequency. Whether it's once a week or twice a month, stick to a schedule that you can maintain.
Start small. You can begin with voice-over videos and gradually work your way up to appearing on camera. Practice makes perfect.
Having an outline or script can help you stay focused and ensure you cover all your points. However, don't be afraid to ad-lib and let your personality shine through.
Practice regularly and watch your recordings to identify areas for improvement. Consider taking public speaking or acting classes to boost your confidence.
Presenter-led videos offer a unique opportunity to connect with your audience on a personal level. By studying successful creators like Marcus Brownlee, Philip DeFranco, Joe Rogan, and MrWhosetheBoss, you can gain valuable insights into what works and how to keep your audience engaged. Remember to focus on your audience, invest in good equipment, and be authentic. With these tips and a bit of practice, you'll be well on your way to mastering presenter-led videos.
Ready to start creating? Head over to www.mysocial.io for more tips, resources, and community support to help you on your content creation journey. Happy filming!
