How to Create an Influencer Media Kit That Wins Brand Deals

Your bio is not your life story. It is a 75-100 word positioning statement that answers three questions.

• Who are you? — Your name, niche, and what you create
• Who is your audience? — The community you have built
• Why should this brand work with you? — Your unique angle or value

Example: 'Sarah Chen creates plant-based cooking content for 180K followers across Instagram and TikTok. Her audience is 72% women aged 25-34 who actively purchase wellness products. Brands like HelloFresh, Vitamix, and Thrive Market have partnered with Sarah, with campaigns averaging 6.2% engagement rates and 12K link clicks per post.'

✅ Tip: Lead with numbers, not adjectives. 'Award-winning content creator' means nothing to a brand manager. '6.2% engagement rate with 72% female audience aged 25-34' means everything.

Demographics tell brands whether your audience matches their customer profile. Without this, brands are guessing — and they will not guess in your favor.

Include per platform:
• Age breakdown — e.g., '68% aged 18-34'
• Gender split — e.g., '72% female / 28% male'
• Top locations — top 3-5 countries or cities
• Interests / affinities — wellness, fashion, tech, gaming, etc.

✅ Tip: If you are pitching a local brand, highlight what percentage of your audience is in their city or country. If it is a global brand, show geographic diversity. Always tailor to the brand you are pitching.

89% of brands prioritize engagement over follower count (InfluenceFlow). Vanity metrics are dead — brands want to know your content actually moves people to act.

Metrics to include:
• Engagement rate — (Likes + Comments + Shares) ÷ Followers × 100 — aim for 3-8% depending on your size
• Average views per post/reel — shows actual reach
• Saves and shares — the metrics algorithms reward most in 2026
• Video completion rate — brands prefer 60%+ (InfluenceFlow)
• Story reply rate and link click-through — if applicable

🚩 Do not inflate numbers. Brands use tools like HypeAuditor to detect fake engagement. A 4% real engagement rate is worth more than a 12% inflated one.

Your portfolio is visual proof that you can create content a brand would be proud to associate with.

• Select 3-6 of your best pieces — show range across formats (Reels, carousels, YouTube videos, Stories)
• Include at least one branded collaboration if you have any
• Show the result, not just the content — add a line like 'This Reel generated 84K views and a 7.1% engagement rate'
• Keep it current — nothing older than 6 months

✅ Tip: If you have not worked with brands yet, create spec content. Shoot and edit a product video for a brand you admire, and include it as a portfolio sample. It proves your skill even without a formal deal.

72% of influencers now use formal rate cards. A rate card eliminates awkward pricing conversations and signals that you treat this as a business.

Include per-deliverable pricing:
• Instagram: Feed post, Reel, Story set (3-5 frames), Carousel
• TikTok: Organic video, Spark Ad usage rights
• YouTube: Dedicated video, integration (30-60s), Shorts
• Bundles: e.g., '1 Reel + 3 Stories + 1 feed post — $X'
• Usage rights: Additional fee for whitelisting or running as paid ad

Need help calculating your rates? Use MySocial's pricing calculator or read our guides on pricing for Instagram, YouTube, and TikTok.

✅ Tip: List your starting rates but leave room for negotiation. Add a note like 'Pricing varies by scope, exclusivity, and usage rights — contact for custom quotes.'

Creators with case studies and performance data command 2-3x higher rates than those without them (InfluenceFlow). Nothing builds trust faster than showing you have delivered results for other brands.

For each case study, include:
• Brand name and logo
• Campaign deliverables — what you created
• Key results — views, engagement rate, clicks, conversions, sales if available
• A one-line testimonial if the brand gave you one

✅ No brand deals yet? Include logos of brands you have organically tagged or reviewed. List platforms you are active on and the content formats you create. Even one strong spec campaign with documented metrics is better than an empty section.

If a brand manager likes your media kit, do not make them search for how to reach you.

• Business email — dedicated, not your personal Gmail
• Social handles — linked directly to your profiles
• Booking link or calendar — Calendly or similar for scheduling calls
• Manager/agent contact — if you have representation

✅ Tip: Include a simple CTA at the end: 'Ready to collaborate? Email sarah@example.com or book a 15-minute call at calendly.com/sarah'

Link your Instagram, TikTok, and YouTube accounts. MySocial pulls your analytics, audience demographics, and content data automatically.

Add your bio, rate card, and portfolio highlights. Choose what metrics to showcase. The data updates every day — you never need to manually refresh it.

Get a shareable URL you can include in pitches, emails, and your social bios. Brands see a live, interactive media kit — not a stale PDF attachment.